You tell your SEO agency: "I want to rank #1 for 'Shoes'." It sounds logical. "Shoes" gets 1,000,000 searches a month. If you rank #1, you will be rich. Wrong. You will be broke.
First, you are fighting against Amazon, Flipkart, and Nike. You will never beat them. Second, someone searching for "Shoes" doesn't know what they want. They are browsing. But someone searching for "Red Ni... https://charuwriterlance.com/website-development/