The morning routine of India has changed. People are reading the back of their toothpaste tubes. They see "Triclosan," "SLS," and "Fluoride," and they are worried.
They want to go back to the roots. They want the freshness of Neem, the pain relief of Clove (Lavang), and the strength of Babool.
Brands like Dant Kanti proved that Indians prefer herbal taste over minty chemicals.
... https://mantrust.in/top-ayurvedic-third-party-manufacturing-company/